Writing your own content. You’re inside, looking out
If you talk to any professional writer, they’ll probably tell you that the most difficult writing they do is for themselves. Their own website. Their own publicity. So challenging is it, that I once...
View ArticleKilling writer’s block by writing it into oblivion
We’ve all heard of writer’s block. And it’s something that I’m often asked about – ‘how do you deliver copy to a timetable? I just sit there and stare at my screen’. Personally, I never use the...
View ArticleWrite with style! Person-to-person copywriting
Don’t you love corporate-speak? Just about everyone hates it, so you’re amongst friends here. Yet so many businesses lapse into an extraordinarily self-important, stiff and overblown style when they...
View ArticleHow to write blogs that engage – five great tips
Great writing comes with practice and an awareness of lots of small tips. Here are five that will help make your online content more compelling. 1. See your reader as a friend You may want to sell them...
View ArticleWrite a sales page in ten easy steps
Selling. It’s something many of us feel uncomfortable doing. Particularly if we’re the traditional introverted writer, happy to sit in a room all day tapping at our keyboards. Sooner or later you’ll...
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Never. Ever. Forget your call to action
No matter how hard you try with your copy, how refined and pin-point targeted it is, there are a couple of things you must do to make it even better. That’s understand Calls to Action (some people...
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Writing consistently. Do you have a style manual?
As much as writing for the web benefits from a certain informality, there’s a delicate balance between informality and being unprofessional. Or, perhaps it’s better expressed as you can be informal and...
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How to make a call to action more effective
I’ve been asked to expand on an earlier post – Never. Ever. Forget your call to action. While most agreed with me, some wanted to know more about how to write a call to action. So here goes… Here’s how...
View ArticleHow to write irresistible headlines
If your readers only read one thing on your page, it’s the headline. In fact some 80% of people reaching any given page will only read the headline. Here’s a guide to the fundamentals of writing truly...
View ArticleHow to make your content more powerful
Writing is a craft we all have to work at, refining our skills and acting on more tips as we mature as writers. I hope these ideas help you along your path to being a better writer. Get to the point....
View Article10 Essentials When Writing Web Copy
Here’s a list of essentials you need to cover when writing web copy – in particular, sales copy: 1. Always understand what you’re trying to achieve Why is the piece of content you’re planning to write...
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How to write a killer About Us page!
How many boring About Us pages have you read? There are lots out there. And yet when I look at the stats for site after site, it is consistently one of the most popular. So what? Think about the people...
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Give yourself a writing six-pack. Tips for powerful copy
Do you want your writing to be lean and powerful? Fight the flab with some lessons I’ve learned over the years. Never use two words when one will do Keep your writing nice and tight. Don’t waffle and...
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What Does Writing Copy Mean?
We talk a lot about not copying content on the Web and republishing it. What each of us put online must be unique. Which led a reader to ask me why we talk about producing ‘copy’ for websites. So...
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How To Write A Great About Me Page
I’ve covered the ‘About us’ page before, but many of Writing For SEO’s readers need ‘About me’s. That’s the way of the world. A huge percentage of the world’s blogs are written by one person, and many...
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10 More SEO Content Writing Tips (Plus One More Because I’m Feeling Generous)
A few weeks ago, I looked at six aspects of writing SEO content that make SEO writing more effective. With this post, I’m taking a step back and looking at some content writing tips that will enhance...
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